Please answer the following three questions about the case study “Facebook—Can Ethics Scale
in the Digital Age?”. As you answer the questions, incorporate information presented in the
exhibits located at the end of the case study document. Your answers should be completed on
a Word or PDF document using Times New Roman 12-point font double-spaced with 1 inch
margins. The case study should be approximately 3-5 pages.

1. Why has Facebook been so successful?

2. By mid-2018, Facebook was facing two central challenges: (1) addressing user privacy/trust
concerns, and (2) moderating content to reduce harm to the global community. What makes
these two challenges so difficult?

3. Facebook management has launched a major set of new initiatives to address these
challenges and invested considerable resources. Do you have confidence they will solve these
problems? Why or why not?

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