Order Description;


Read the following and view the video. All of these are required activities for this week.

Lynch, B. (1993). The garden and the sea: U.S. Latino environmental discourse. Social Problems, 40 (1), 108-124. [available at e-reserves]
Aiken, C. (2001). Blacks in the planation south. In Homelands: A Geography of Culture and Place Across America. Baltimore, Maryland: The Johns Hopkins University Press. Chapter 4, pp. 53-72. [available at e-reserves]
Thompson, G. (2000). Reaping what was sown on the old plantation. New York Times, June 22, 2000.
Hitchcock, J. (2002). Moving toward a multiracial future. In Lifting the White Vail: An Exploration of White American Culture in a Multiracial Context. Roselle, New Jersey: Crandall, Dostie, and Douglass Books, Inc. Chapter 10, pp. 201-221. [available at e-reserves]

Assignment Description

This lesson was devoted to exploring various meanings toward nature/landscapes based on subcultures in American society. We explored a few of these “subcultures” and attempted to understand their values toward nature/landscapes, which differed from the dominant American society’s values. In a paragraph or two, how important is it to recognize subculture values toward nature/landscapes that differ from dominant American culture values?

Submission Requirements;500 words


A subculture refers to a segment of a culture that share distinguishing models of behavior. In most cases, subculture members are members of the dominant culture. Therefore, subculture members normally have various behaviors in common with members of the broader culture. Nevertheless, for a group to constitute a subculture, its members must also share certain behavior patterns that are not shared by most members of the dominant culture. When these distinctive behaviors affect the consumption process, they become of interest to marketers. Geographic subcultures can be a significant variable for detecting disparities in consumption behaviors. Urban-rural-suburban and physical region categories provide the basis for exclusively identifying rational subcultures, while the nature of geographical influence is defined as being psychological or physical (Hitchcock, 2002).

There appears to be reason to believe that geographic subcultures are stable and that there are significant behavioral differences among marketers’ interests. The obvious factor is physically bound and influence consumer use situations, and thus predominate consumption patterns directly (Thompson, 2000). For instance, people residing in very cold climates face particular consumption use situations because of the climate. Insulation and warm clothing are examples of product purchases brought about by physical features of a geographic subculture. An alteration in physical features will usually change the use situations consumers’ face and thus, predominate consumption patterns related to such situations. The second type of influence is psychologically bound (Hitchcock, 2002). These influences affect lasting characteristics of the person and are more stable in nature. If an individual moves from a physical geographical region, the behaviors and attitudes formed because of psychological bounds are likely to be carried along. Similarly, a person moving into a new geographic location will not normally adopt the geographically bound attitudes and behaviors at once, but will have to undergo a period of acculturation before adopting the new psychologically bound behaviors.

As a landscape develops a human history, it also develops a value that is shared in varying levels by most of the members of the landscape. New members of the area tend to acquire this value over time (Aiken, 2001). For instance, the Northeast and West Coast the regions of the US vary rather sharply on the tradition-change value. Learned motives like the need for achievement also vary across geographic natures (Lynch, 1993). Lifestyle refers to how an person or family chooses to live. It is how one uses optional time, the things one owns, how one uses those things, and the meanings those things have to the individuals involved. Lifestyles are mostly based on the person’s preference system. Thus, geographic landscapes often have a generalized lifestyle that is desired by a greater part of the members of the area.

In conclusion, individuals often move to a region because they admire the perceived values or lifestyle of that region. Thus, many of those moving into a region already accept many of the region’s cultural values. Persons moving into new regions usually come from diverse landscapes and hence relatively mixed, the easiest pattern of behavior is to match to the norms of the existing group. This by time generally leads to acceptance of the regional norms. However, it appears more likely that, while geographic subcultures, like the broader culture, are changing, they do not appear to be losing their distinctive characteristics

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