Discuss the following
How a discount should be presented to consumers ? give examples
How should a product or service be discounted ? Give examples
What is the benefit of the Framing theory ? How would you use it in communication strategy
Choose a company that you are familiar with and discuss its pricing strategy (penetration vs . skimming) and the type of discounts they are using
Based on Question 4 , what would you do differently? and why ?
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