1. Critically
discuss the value of marketing research within effective marketing.
Critically discuss the value to marketers of understanding consumers.
Critically discuss how segmentation, targeting and positioning (STP) enable
more effective marketing practice.
What problem does it solve for you?
How does it make your efforts to accomplish some tasks easier?
What would another user need to know about this sheet to keep it current?
Describe some of the features you have learned in this course that you think will help you in the future.