1. Select a business. It has to be an actual business firm that currently sells products and/or services.
2. Use the VRIO framework to identify the resources of the firm that may be used to gain a competitive advantage.
3. Select a foreign country where you would like to market the business you selected in step 1.
4. Do research to become an expert on the foreign country selected in step 3. At the end of this step, students will know how to do business in this foreign country.
5. Recommend a strategy for the business selected in step 1 to enter the foreign market selected in step 3 based on your expertise gained in step 4 .
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