Read: Case Problem ” Alphabet’s Google”, McGraw Hill Education, by Frank Rothaemel, Rev. September 27, 2017, MH0055
Prepare a Managerial Report* structured as follows:
Task 1-1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices. Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices
Task 1-2: What is Google’s business model? How is it making money?
Task 1-3: Who are Google’s main competitors? What and who should Google worry about? What should the CEO of Google do about these challenges? Provide recommendations, be specific.
Task 1-4: How is Google using platform strategy? What are some strengths and some weaknesses of this approach?
Task 1-5: What type of diversification strategy is Alphabet pursuing? What organizational structure is Alphabet using? What is the rational behind this structure and diversification strategy?

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