Read Case #7 – “Using Data to Drive Business Operations” then answer the following questions:

  • Explain Ben & Jerry is using business intelligence tools to remain successful and competitive in a saturated market?
  • Identify why information cleansing is critical to CPK business intelligence tool’s success?
  • Describe how each company above is using BU to gain a competitive advantage?

Your submission should be a Word document of at least 400 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations.  All case studies are found at the end of the chapter in your textbook.

Read Case #8 – “Two Trillion Rows of Data Analyzed Daily – No Problem” then answer the following questions:

  1. Explain how eBay is using BI tools to remain successful and competitive?
  2. Tableau is revolutionizing business analytics, and this is only the beginning. Visit the Tableau websiteand become familiar with the tool by watching a few of the demos. Once you have a good understanding of the tool, create three questions eBay might be using Tableau to answer, including the analysis of its sales data to find patterns, business insights and trends.

Your submission should be a Word document of at least 400 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations.  All case studies are found at the end of the chapter in your textbook.

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