Programme Higher National Diploma in Business
Assignment Brief Ref REF: 19-20-U01-A5.1
Unit Number And Title
Unit Level
Unit:1 Business and the Business Environment
LEVEL 4
Unit Assessor Dr. Fadi Aiboor
IV Name K FATIMA
Assignment Title Amazon’s Eye on Turkey: A critical opportunity for Business
Issue Date 17 November, 2019
Submission Date 31 December, 2019
Submission Instructions Use Microsoft office 2016
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use “Automatic table of content” by go to references > Table of content > automatic table
2
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Plagiarism: the work you submit must be in your own words. If you use a quote or an
illustration from somewhere you must give the source. Do not use Wikipedia, UK Essay
or any unacknowledged sources as a reference

 

Submission instructions Referencing: use accurate Harvard referencing and include a bibliography.
(Citation and Referencing), you must use “references” by go to references
> Bibliography > references. Add references at the end of report. Include a
list of references at the end of your document. You must give all your
sources of information.
LMS: upload your evidence into ABCHorizon e-learning Platform.
Learners Should Submit work as exclusively his/her own and should be
based on originality.
Learners should strictly follow the submission deadline and submit
assessment on time.
All Assignments Elements and presentations (References, reflective report,
case study handout, content, etc.) should adhere to the ABC template.
Learners will be given only one opportunity for re-submission of their
assessment.
Learning outcomes covered LO1. Explain the different types, size and scope of organisations
LO2 Demonstrate the interrelationship of the various functions within an
organisation and how they link to organisational structure
LO3 Use contemporary examples to demonstrate both the positive and
negative influence/impact the macro environment has on business
operations.
LO4 Determine the internal strengths and weaknesses of specific
businesses and explain their interrelationship with external macro factors

 

Business scenario Ecommerce in Turkey worth about 5.74 billion euros in 2018, after it grew 38
percent compared to the year before. The Turkish online retail industry now
accounts for 5% of the country’s total retail sales (Ecommerce news, 2019). As per
Statista Report- 2019, recent revenue generation accounted to U.S $8 Billion with
50.9 million users in Turkey. For availing such a lucrative opportunity, Amazon
entered Turkish market. Starting from September 2018 customers across Turkey
can visit Amazon.com.tr to shop from a selection of millions of products, with the
benefit of everyday low prices and reliable free delivery for orders above 50 TRY”.
with this statement Amazon Turkey started its activities in Turkey market.
Amazon.com.tr features a vast selection of products across 15 categories, such as
Books, Consumer Electronics, Sports, Outdoor, Tools, Toys, Home Improvement,
and Baby, including products from over one thousand local Turkish businesses.
Amazon mission is to be Earth’s most customer-centric company, where customers
can find and discover anything they might want to buy online, at great prices. Since
the launch of Amazon.com in 1995, hundreds of thousands of Amazon customers
in Turkey have ordered millions of items from existing Amazon stores around the
globe. Amazon is thrilled to now offer Turkish customers a selection of millions of
products, including products from over one thousand local Turkish businesses,”
said Sam Nicols, Country Manager for Amazon.com.tr. “We are committed to
building our business in Turkey in the coming months by expanding our selection
and delivery options and providing excellent service, through which we hope to
earn the trust of Turkish customers”. Why Amazon arrived very late to Turkey
Market? In reviewing the competitors of Amazon in turkey market we can find
many competitors, in sharing books market, e-book market, Consumer Electronics,
Sports, Outdoor, Tools, Toys, Home Improvement markets such as Hepsiburda,
Trendyol, n11 and Gittigidiyor. Among competitors, most of them are so powerful
competitors, with long history in Turkey market.
Reference:
E-commerce News Europe (2019), “Ecommerce in Turkey was worth €5.7 billion in
2018”, June 21, [online], available at: https://ecommercenews.eu/ecommerce-in-turkey
was-worth-e5-7-billion-in-2018/ (Accessed on 17 November, 2019)
Statista (2019), “e-Commerce – Turkey”, [online], available at:
https://www.statista.com/outlook/243/113/ecommerce/turkey#market-users (Accessed on
16 November, 2019).

 

Job/Role You are working in amazon (any other retail e-commerce organization of your own
choice or your own workplace) as junior business analyst working on projects with
senior business analysts of the company which selling its products in Turkey or any
other market around the globe.
Fundamentally, the job of junior business analyst is
advisory role
and is a problem solver who plays a critical role in defining, enabling
and scanning business change in its micro and macro environment. They see where
the issues and opportunities arise, and then consider the best approach to steer
things towards a resolution. By your analysis you can make a real difference to
business success and can impact the way that a company operates. The company
aimed to increase products to satisfy wide range of customer devising new ways to
engage and motivate customers to repeat purchase in order to improve customer
loyalty. For this, your supervisor delegated you to draft a report (with critical
evaluation) in which you achieve the following:
Assignment Brief As providing background information in the report, explain and analyse the
different types and purpose of organizations (Public, Private, and Voluntary
Sectors), further explain the size, scope and their legal structures and how
they are linked to business objectives, products and services offered by
organization.
Provide introduction, mission, vision, the products offered by Amazon, its
legal structure, scope and size of Amazon or your chosen organization.
By analysing Amazon, explain the relationship between different
organisational functions and further analyse the advantages and
disadvantages of interrelationships between organisational functions which
impact upon organisational structure.
By providing specific examples and applying PESTLE model in an
organisational context of Amazon, analyse and identify the positive and
negative impacts the macro environment has upon business operations.
Conduct an internal external and internal analysis of Amazon Turkey and
one of its competitors, applying appropriately SWOT/TOWS analysis, to
identify their strengths and weaknesses interrelating with macro factors and
justify how it can influence decision making.

 

Recommended sources Textbooks
BARON, P. (2012) Business and its Environment. 7th Ed. London:
Prentice Hall.
PALMER, A. and HARTLEY, B. (2011) The Business Environment. 7th
Ed.
Maidenhead: McGraw-Hill.
WEATHERLEY, P. (Editor) and OTTER, D. (Editor) (2014) The
Business Environment: Themes and Issues in a Globalised World.
3rd Ed.
Oxford: Oxford University Press.
WORTHINGTON, I. and BRITTON. C. (2014) The Business
Environment
. 7th Ed. Harlow Pearson.
Links to other units Links
This unit links to the following related units:
Unit 2: Marketing Essentials
Unit 12: Organisational Behaviour
Unit 18: Global Business Environment
Unit 25: Principles of Operations Management
Unit 32: Business Strategy
Unit 34: Business Systems
Assessment Criteria Pass Merit Distinction
LO1. Explain the different types,
size and scope of organisations
P1 Explain different types
and purposes of
organisations; public, private
and voluntary sectors and
legal structures.
M1 Analyse how the structure,
size and scope of different
organisations link to the business
objectives and product and
services offered by the
organisation.
LO1 and LO2
D1
Provide a critical analysis of
the complexities of different types
of business structures and the
interrelationships of the different
organisational functions.
P2 Explain the size and
scope of a range of different
types of organisations.
LO2 Demonstrate the
interrelationship of the various
functions within an organisation and
how they link to organisational
structure functions within an
organisation and how they link to
organisational structure
P3 Explain the relationship
between different
organisational functions and
how they link to
organisational objectives and
structure
M2 Analyse the advantages and
disadvantages of
interrelationships between
organisational functions and the
impact that can have upon
organisational structure.
LO3 Use contemporary examples to
demonstrate both the positive and
negative influence/impact the macro
environment has on business
operations.
P4 Identify the positive and
negative impacts the macro
environment has upon
business operations,
supported by specific
examples.
M3 Apply appropriately the
PESTLE model to support a
detailed analysis of the macro
environment within an
organisation.
LO3 and LO4
D2
Critically evaluate the impacts
that both macro and micro factors
have upon business objectives
and decision-making.

 

LO4 Determine the internal
strengths and weaknesses of specific
businesses and explain their
interrelationship with external
macro factors
P5 Conduct internal and
external analysis of specific
organisations in order to
identify st

 

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