Please document all questions followed by the answers. This is the beginning point of selecting your chronic illness and target population that you would like to base your final project on.
Remember this is a pilot program proposal so your target group should not be broad. Think gender, ethnicity, age group, sexual orientation- Your sample selection should be very specific


Due date is Feb 13
Thank you!

Developing your Program Rationale – PART I

Includes the following section:

Statement of the Problem

Complete the following:

1. Name of your agency or hospital or school (Must be a venue in the BRONX NY):

(Remember this is the location where your intervention will take place. Think about your target population and your health condition. Ask yourself: Will I find this population at this venue?)


2. Name of the FUNDER to which you are submitting your Pilot Program Proposal:

3. Target Population (Include all relevant information, e.g. age group, race/ethnicity, sex):

( Remember this is a pilot program so you should not be too broad in selecting your target population. What population is at the high risk category? Men or Women? Latino or black or white? Age range? Etc.

4. Health problem faced by this population that your proposal will address:


Use the following section title (“Problem Statement”) and answer the questions below:


(Please use Data Source document on Blackboard for assistance)

1. In bullet points, list at least 5 statistics related to the problem your program will address (should include both national-level and local level statistics). Include name of source and full web link after each statistic in parentheses.

2. In bullet points, provide two factors (determinants) that contribute to the health problem you have chosen. One should be behavioral. One should be nonbehavioral. Include name of source and full web link after each in parentheses.

Chapter Three and the HWS Project

Part 1. Use Chapter 3 ( McKenzie JF, Neiger BL, Thackeray R (2016). Planning, Implementing & Evaluating Health Promotion Programs: A Primer. Seventh Edition. San Francisco, CA: Pearson Benjamin Cummings. to answer the following questions:

1. Why is it important to use a model when planning a health promotion program?

2. What components seem to be common to all the models presented in Chapter Three? (Note that the names of the components may not be the same, but the concepts are).

3. How does an understanding of the Generalized Model for Program Planning (GMPP) help you understand all planning models?

4. What are the “Three F’s” of Program Planning?

Part 2. Applying what we’ve learned in Chapter Three to the Hobart and William Smith Colleges Alcohol Education Project (also referred to as “HWS Project”). Locate online at: )

1. Describe how the HWS Project used health communication to influence students’ high-risk drinking behaviors.

Using the GMPP as your guide, answer the following questions:

2. Needs Assessment:

a. What student needs (or problems) do you think the HWS Project addressed?

b. What kind of data had HWS been collecting for several years that informed their project and provided a “before” snapshot?

3. Setting Goals and Objectives:

a. Write what you believe is the goal of the HWS Project:

b. What were the five activity categories that were used as means to achieve their program goal?

4. Developing an Intervention:

a. Developing an intervention involves creating the program’s “units” or components. List five “program units” produced for the HWS Project. (**An example of a program unit would be the “Silent Numbers campaign” poster series.**)

5. Implementing the Intervention

Implementing an intervention usually involves a task timeline – a way to identify and prioritize program tasks. Appendix A presents the task timeline for the HWS Project.

a. Make two general observations about the HWS Project after having read the timeline.

6. Evaluating the Results

One way to assess a program is to conduct an impact evaluation. This form of evaluation focuses on immediate, observable effects of a program such as a change in perception.

a. List two findings related to changes in student behavior after exposure to the HWS project.

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