Imagine that you have a 10-year-old laptop computer that recently stopped working. You need to purchase a new laptop, but you have time to compare brands and models to find a product that matches your needs.

Discuss the consumer decision-making process you will go through to purchase your laptop. You should also consider the steps that marketers are taking in each of the buying-process stages and if there are any cultural values to consider in each of the stages.

Answer the following questions:

What are the stages of the decision-making process?
What is the consumer perspective for each stage of the buying process for a new laptop computer? Example: For needs recognition, discuss your need for a new computer to complete assignments and any requirements you may have for a new product.
How can marketers influence a buying decision in each stage of the process?