What are the primary reasons for consumers to adopt a product? What consequences does their product adoption process have on their lives? • Discuss the physiological responses that occur pre-event, and at the start, middle and end of the event
• Focus on the physiological responses to the event rather than basic descriptions of underlying physiology
• Explain how the chronic adaptations to training alter the acute responses and enhance performance
• Focus on the physiology underlying chronic adaptations rather than the exact training programs athletes use
• Compare either pre- to post-training or differences between trained and untrained individuals